PACKAGING DESIGN • POINT OF SALE • FMCG
Tasked with realigning a recent rebrand to resonate with a traditional customer base, while maintaining visibility on shelves, I collaborated with Bertinet Bakery to develop a cohesive design system applied across twelve SKUs. The resulting design is adaptable to both plastic and fully-recyclable packaging, depending on buyer needs. A standout feature is the colored strip, matched to specific recipes, running from the top of each pack. In addition to packaging design, I partnered with the marketing team to establish a distinctive visual style for use across printed materials, out-of-home advertising, and custom in-store fixtures.