Winter Table

POINT OF SALE • EVENT DESIGN • SEASONAL CAMPAIGN

Earlier this season, we hosted a Winter Table event, a celebration of the collaboration between GAIL's and Natoora, showcasing the soups that we sell in our bakeries. For this event, I designed custom print collateral, including postcards featuring bespoke photography showcasing the ingredients, as well as invites sent to GAIL's leadership, press, and influential figures in the London food scene. This new design style, incorporating photography into our point-of-sale materials, is a first for GAIL's. The project was so successful that it is now featured in all of our bakeries across postcards, brand boards and soup price cards.

Photography by Elliot Sheppard