GAIL's Bakery

Working for GAIL's Bakery as their sole Graphic Designer has provided me with invaluable experience in applying my hospitality-specific design skills and knowledge across a rapidly expanding multi-location chain. As the only designer, I have been entrusted entirely with leading the full scope of graphic design output, overseeing the transition from 78 to now over 125 locations. 

My responsibilities have encompassed diverse range of projects, including supporting the launch of their new loyalty app, creating seasonal POS materials, developing pitch decks for significant business opportunities, designing email templates for the CRM system, and collaborating with the marketing team to strategise and execute seasonal campaigns.